Friday, August 31, 2012

Hiatus is Over

I have not posted for several months because I got carried away with the idea of not only doing OEM 12c on Amazon's Cloud, but also to do that as a business model. That is, implement OEM 12c on a public or private cloud as a managed service. There is a LOT to consider beyond the technical. I don't have an MBA so it took some time to think through all the business considerations, and then had the outline looked over by others who do have a business background.

I ended up writing a white paper and 30 page business outline on what I called Business Transaction Assurance (BTA). In short, BTA is simply the implementation of OEM 12c and all the associated packs, plug-ins, etc. However, all of the features are broken into levels of assurance from the very basic (e.g. OS and database monitoring) to the advance levels using RUEI, synthetic transactions, etc. for the purpose of instrumenting business transactions end-to-end. A customer could buy into the level of BTA that is needed.

There are several conceptual weaknesses in the outline which will require some reworking of the business plan, but the overall concepts are sound enough for presentation. One of the main weaknesses is that I'm not sure how applicable an Oracle-centric management and monitoring solution is to small businesses who operate on a shoestring. I tried to think in terms of multitenancy to reduce costs. And it might work in some regards, but as you know OEM is not designed to be a multitenant application. It would only be a work around and would take a full proof of concept project to determine to what degree it would or wouldn't work, and then determining if targeting small businesses makes sense at all.

I will be talking with several established Oracle Partners in the next few weeks to determine their interest in offering OEM 12c as a managed service. It takes a lot to start a new practice, and becoming a certified Oracle Partner for a specialty like OEM is only one step. 

You can pick up a copy of the business outline here.

Please feel free to send me your comments at jim@jimbolesdesigns.com

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